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Television use by different generations of Internet users

Date of publication: June 23, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

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Authors: Marlies van Bergen, Paul van Niekerk

Abstract:

Is time spent on the Internet at the cost of time spent in front of the TV set? In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations. The authors conclude that the first Internet users do view less TV initially, but over time Internet starters' TV viewing approaches the average TV viewing time, even exceeds it. We also show that TV viewing time first drops off after the start of Internet access, but then returns to the previous level in one or two years.

Marlies van Bergen

Author

This is a long description of some author details.

Paul van Niekerk

Author

This is a long description of some author details.

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Citation

van Bergen and van Niekerk (2005a, June 23). Television use by different generations of Internet users. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/television-use-by-different-generations-of-internet-users