Resources Library by ANA

Evaluating new fragrances in a new way

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Stan Knoops, Anne Michaut

Company: International Flavors & Fragrances (IFF)

March 16, 2003

Colour and fragrance

This paper is based on a study which set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand appeal of fragrances as...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Karen Stanton

Company: Colmar Brunton

March 16, 2003

Creating fragrance concepts from first principles

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely 'fine' to purely 'functional', by means of an integrated approach called a 'mega-study'. The method used was conjoint...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

Reading between the lines

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses. In most cases, the prime objective is to ascertain which of a range of fragrances is the best for...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Robert N. Cockcroft

March 16, 2003

Beyond hedonics

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances....

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Carol Christensen, Stephen Warrenburg, Patricia Wilson

Company: International Flavors & Fragrances (IFF)

March 16, 2003

Sensory semiotics

Our senses interact with each other and borrow from each other's expertise in satisfying needs, or emotional language, meanings, vocabulary. Each sense has its own dynamics and uses a 'language' and a system of signs, which to a certain extent has a...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Clara Origlia

Company: Market Dynamics International srl

March 16, 2003

Virtual concept testing for the fragrance industry

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Daniel Coates, Ian Lyle

March 16, 2003

The underestimated power of implicit fragrance perception

This paper outlines a theory of implicit fragrance perception based on major findings of current and ongoing psychological research) and built on earlier theories of perception, learning, and olfaction, but which also contains personal and perhaps...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: J. Stephan Jellinek

March 16, 2003

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Frank H. Winter, David W. Ingersoll

March 16, 2003