Resources Library by ANA

Using neural networks to put customer satisfaction data into action

Customer satisfaction analyses often suffer from the fact that it is difficult to compress the large amount of gathered data material into relevant, concrete action recommendations for decision makers, whereby the practical significance and operative...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Klaus Stadtler, Thomas Liehr

Company: Burke, Inc.

September 1, 1997

Information and research based on multimedia simulation

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Veronique Beillan, Isabelle Blot

September 1, 1997

Interactive modelling and decision calculus on the World Wide Web

The paper suggests and illustrates a framework for interactive marketing model building on the Internet. It integrates the “decision calculus” model building philosophy. Graphical instruments to capture judgmental market response...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Francis Salerno, Mihai Calciu

September 1, 1997

Public opinion measurement

This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the success of communication policies. The first part...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Ton Broeders, Anna Melich

September 1, 1997

I don't know much about art, but I know what I like

This paper seeks to demonstrate that we can improve our use of research as a creative tool by using and classifying more effectively the range of mindsets and abilities that exist amongst our raw material - people.

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Andy Dexter

Company: DVL Smith Ltd

September 1, 1997

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

September 1, 1997

Diagnosing poverty in Latin America

This paper proposes a methodology to diagnose poverty in Latin America, a useful tool in the design of social policies. The method assumes that poverty is not merely the lack of basic resources - income or of goods - but rather the outcome of a...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Patricio Moyano Galdames

September 1, 1997

Paris, Amsterdam, Edinburgh- Which city will I visit next?

This paper sets out the process whereby an innovative, cost-effective survey method was required to address the information requirements of the Edinburgh Tourist Board regarding the market for visitors to the city. It describes the launch of the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lynn Jones, Tom Costley

September 1, 1997

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Yuri Levada, Alexey Levinson

September 1, 1997