Abstract:
The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.
Date of publication: September 1, 1997
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
Abstract:
The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.
This is a long description of some author details.
Menneer, P. (1995a, July 01). Radio audience measurement systems across Europe. ANA - ESOMAR. Retrieved September 16, 2024, from
https://ana.esomar.org/documents/radio-audience-measurement-systems-across-europe
Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved September 16, 2024, from
https://ana.esomar.org/documents/radio-audience-measurement-in-the-future
Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved September 16, 2024, from
https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
B.V., E. (1997a, September 01). ESOMAR 1997 report in radio audience measurement in Europe. ANA - ESOMAR. Retrieved September 16, 2024, from
https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement