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Research papers

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Steve Jones, Scott Crawford, Chris Rowen
February 3, 2002
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Citation

Jones, Crawford and Rowen (2002a, February 03). The local/global decision in Internet research. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/the-local-global-decision-in-internet-research


Research papers

Is there such a thing as 'early adopters fatigue'?

Consumers must continue to adopt new technologies in order for the promise of 'convergence' to be realized and to continue driving the engines of the world's major economies. This presentation uses the 'Diffusion of Innovations' model to explore the...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Leyla Namiranian, Renee Hopkins
Company: Decision Analyst, Inc.
February 3, 2002
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Citation

Namiranian and Hopkins (2002a, February 03). Is there such a thing as 'early adopters fatigue'?. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/is-there-such-a-thing-as-early-adopters-fatigue-


Magazines

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2002
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Citation

, A. (2002a, February 01). Revue Française du Marketing 2002 (N. 187). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-187-


Magazines

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002
Author: ESOMAR B.V.
February 1, 2002
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Citation

B.V., E. (2002a, February 01). Research World (February 2002). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/research-world-february-2002-


Magazines

Revue Française du Marketing 2002 (N. 186)

Les deux premiers articles ont ceci de commun qu'ils portent sur desobstacles majeurs auxquels le marketing se trouve aujourd'hui confronté.Le premier obstacle est la situation de crise. Les auteurs, LaurentHermel et Albert Louppe se livrent à...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2002
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Citation

, A. (2002a, January 01). Revue Française du Marketing 2002 (N. 186). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-186-


Magazines

Research World (January 2002)

In general research withstands recession better than other marketing services such as advertising and public relations, where there have already been redundancies in some countries. Clients need information when their businesses are doing badly, just...

Catalogue: Research World 2002
Author: ESOMAR B.V.
January 1, 2002
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Citation

B.V., E. (2002a, January 01). Research World (January 2002). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/research-world-january-2002-


Magazines

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001
Author: ESOMAR B.V.
December 1, 2001
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Citation

B.V., E. (2001a, December 01). Research World (December 2001). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/research-world-december-2001-


Magazines

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001
Author: ESOMAR B.V.
November 1, 2001
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Citation

B.V., E. (2001a, November 01). Research World (November 2001). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/research-world-november-2001-


Research papers

Brand identity management in the context of global brands

A brand is a complex entity, and brand perception is the result of multiple interactions. The authors identify requirements for successfully managing and developing the assets of a global brand. Examples are used to point out significant evolutions...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier
Company: Danone
October 28, 2001
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Citation

Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-