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Research papers

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the...

Catalogue: Seminar 1977: Travel And Tourism
Author: Marianne de Souza
June 15, 1977
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Citation

de Souza, M. (1977a, June 15). Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/contribution-of-qualitative-research-techniques-to-the-definition-of-product-and-communication-strategies-in-the-holiday-field


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Walnut Whip attitude research

The general objectives of this research were toupdate knowledge about attitudes to Walnut Whip,covering price, advertising, and packaging. The research was required to ascertain current attitudesto the brand and to identify the reasons for anyrecent...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Walnut Whip attitude research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/walnut-whip-attitude-research


Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Consumer research into fuel payments: Appendices and tables. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments-appendices-and-tables


Research reports

Dulux 1978: Television advertising development

The proposed television advertising for Dulux for 1978 isbased on the transformation theme; FCB has developed twoexecutions, (called "Sun" and "Nature People"), which takedifferent routes to the communication of the brand andproduct propositions. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research reports

Qualitative research into lighter users' attitudes

It is Bryant and May's objective to increase their shareof the lights market, on the domestic side with the Cook'sMatches, and on the smoking side with standard brands andSwan Vestas. In the smoking sector, it is planned to seekgrowth at the expense...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into lighter users' attitudes. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lighter-users-attitudes


Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

New product development into eye treatment products

This document sets out the overall Report of theresults of recent consumer research into eyetreatment products, designed to identify newproduct development opportunities. Separatereports and data are available containing detailedfindings from group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). New product development into eye treatment products. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/new-product-development-into-eye-treatment-products


Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments