Back

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Travel And Tourism

Author: Marianne de Souza

Abstract:

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the methodology of a number of experiences our group have had in the past. I shall refer in particular to a study with foreign tourists visiting France, and later to several other studies with French publics, on holiday and their travel problems.

Marianne de Souza

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The contribution of strategic market research to the development of successful brand and communication strategies

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Uwe Munzinger

 

September 1, 1993

×

Citation

Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-contribution-of-strategic-market-research-to-the-development-of-successful-brand-and-communication-strategies


Research Papers

The contribution of research to new product development in package tour operating

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Cathy Riley

 

June 15, 1983

×

Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-new-product-development-in-package-tour-operating


Research Papers

The contribution of qualitative research to advertising creativity

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Jorge A. Alisio

 

May 1, 1997

×

Citation

Alisio, J. A. (1997a, May 01). The contribution of qualitative research to advertising creativity . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

de Souza, M. (1977a, June 15). Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-