Abstract:
Doyle, Dane, Bernbach Limited have developed a new approach for the advertising of Tango for Beechams Limited. This approach, embodying the 'fruit that dances' theme, was required to be submitted for consumer evaluation, along with two other approaches. All three approaches were in storyboard form.
Research Reports
Qualitative research into Heinz new product developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1977
Research Reports
Report on qualitative research on Corona
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1971
Research Reports
Concept and product research into pop wines
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 5, 1975
