Qualitative research into Tango advertising developments

Date of publication: May 1, 1977


Doyle, Dane, Bernbach Limited have developed a new approach for the advertising of Tango for Beechams Limited. This approach, embodying the 'fruit that dances' theme, was required to be submitted for consumer evaluation, along with two other approaches. All three approaches were in storyboard form. 

CRAM/Peter Cooper Archive


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