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Qualitative research into Tango advertising developments

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Doyle, Dane, Bernbach Limited have developed a new approach for the advertising of Tango for Beechams Limited. This approach, embodying the 'fruit that dances' theme, was required to be submitted for consumer evaluation, along with two other approaches. All three approaches were in storyboard form. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Heinz new product developments

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1977

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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research Reports

Report on qualitative research on Corona

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1971

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Citation

, C. (1971a, August 01). Report on qualitative research on Corona. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-corona


Research Reports

Concept and product research into pop wines

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 5, 1975

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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


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Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines