Qualitative research into Tango advertising developments

Date of publication: May 1, 1977

Abstract:

Doyle, Dane, Bernbach Limited have developed a new approach for the advertising of Tango for Beechams Limited. This approach, embodying the 'fruit that dances' theme, was required to be submitted for consumer evaluation, along with two other approaches. All three approaches were in storyboard form. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

Research Reports

Research Reports

Research Reports

  • PDF
  • This could also be of interest