Abstract:
The proposed television advertising for Dulux for 1978 is based on the transformation theme; FCB has developed two executions, (called "Sun" and "Nature People"), which take different routes to the communication of the brand and product propositions. The general objectives of this research were to examine both routes to evaluate their individual strengths and weaknesses as an aid to the final judgement of which, and how, to develop further for 1978.
This could also be of interest:
Research Reports
Dulux and competitive advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1976
Research Reports
Dulux qualitative 1979 advertising study
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Reports
Qualitative research into 1977 paint advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1977
