Dulux 1978: Television advertising development

Date of publication: June 1, 1977


The proposed television advertising for Dulux for 1978 is based on the transformation theme; FCB has developed two executions, (called "Sun" and "Nature People"), which take different routes to the communication of the brand and product propositions. The general objectives of this research were to examine both routes to evaluate their individual strengths and weaknesses as an aid to the final judgement of which, and how, to develop further for 1978. 

CRAM/Peter Cooper Archive


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