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Research reports

Quantitative research into gas advertising

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'NorthSea' and 'Kitchen'.These were subjected to Consumer Evaluation via a HallTest, using 84 respondents in all. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/quantitative-research-into-gas-advertising


Research reports

Quality street pack research

The entire range of Quality Street Packs has beenredesigned along the lines of the 11b pack researchedin CT 2877. In this research, consumer reactions to thenew designs were assessed. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Quality street pack research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/quality-street-pack-research


Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/kelloggs-rice-krispies-anytime-us-commercial-test


Research reports

Project 3: Advertising concept research

The 'Project 3' product will be presented in 2 rollpacks of 240 sheets per roll, packed side by sidein poly branded as Softex. As a first stage in the development of advertisingconcepts, this research was conducted to establish froma number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/project-3-advertising-concept-research


Research reports

Qualitative research into attitudes to British rail

In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Qualitative research into attitudes to British rail. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-british-rail


Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research reports

Qualitative research into Bluebell for Bryant and May Ltd

Bryant and May Limited, in conjunction with DDB Limited,are currently progressing the development of their threeprimary No. 1 Lines. Although these brands are well-known in their respectiveareas, they are not strongly branded to the extent thate.g. a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Qualitative research into Bluebell for Bryant and May Ltd. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-bluebell-for-bryant-and-may-ltd


Research reports

Qualitative research into Lion Bar

Lion Bar is currently on a test market in theYorkshire region.The aim of the research reported here was toexamine the brand image which Lion Bar iscreating and to see from the point of view ofthe consumer how Lion Bar is settling intothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Qualitative research into Lion Bar. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lion-bar


Research reports

The teenage enigma

The research was designed with a view to providinga picture in depth and breadth of teenagers andthe fabric of influences (people, neighborhoods, shops, media, etc.) which play upon them and to whichthey react with acceptance, respect, rejection,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). The teenage enigma. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/the-teenage-enigma