Abstract:
The 'Project 3' product will be presented in 2 roll packs of 240 sheets per roll, packed side by side in poly branded as Softex. As a first stage in the development of advertising concepts, this research was conducted to establish from a number of possible approaches which of the concepts, or elements within the concepts, best communicate the prime benefit of superior softness in the most appealing and relevant way.
This could also be of interest:
Research Reports
Project D.C.I. (Part 3)
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1971
Research Reports
Project Hyacinth advertising report
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1977
Research Reports
Advertising concept research for Babettes
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1975
