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Project 3: Advertising concept research

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The 'Project 3' product will be presented in 2 roll packs of 240 sheets per roll, packed side by side in poly branded as Softex. As a first stage in the development of advertising concepts, this research was conducted to establish from a number of possible approaches which of the concepts, or elements within the concepts, best communicate the prime benefit of superior softness in the most appealing and relevant way. 

CRAM/Peter Cooper Archive

Author

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Research Papers

Andrex comes out of the closet

Catalogue: Seminar 1994: Building Successful Brands

Authors: Adrienne Yentis, Julian R. Bond

 

June 15, 1994

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Citation

Yentis and Bond (1994a, June 15). Andrex comes out of the closet. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/andrex-comes-out-of-the-closet


Magazines

Marketing and research today (May 1995)

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

 

May 1, 1995

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Citation

B.V., E. (1995a, May 01). Marketing and research today (May 1995). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1995-


Research Reports

Qualitative research on Kleenex tissues

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 28, 1974

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Citation

, C. (1974a, January 28). Qualitative research on Kleenex tissues. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-tissues


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Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-tissues