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Project 3: Advertising concept research

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The 'Project 3' product will be presented in 2 roll packs of 240 sheets per roll, packed side by side in poly branded as Softex. As a first stage in the development of advertising concepts, this research was conducted to establish from a number of possible approaches which of the concepts, or elements within the concepts, best communicate the prime benefit of superior softness in the most appealing and relevant way. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/project-3-advertising-concept-research