Project 3: Advertising concept research

Date of publication: April 1, 1977


The 'Project 3' product will be presented in 2 roll packs of 240 sheets per roll, packed side by side in poly branded as Softex. As a first stage in the development of advertising concepts, this research was conducted to establish from a number of possible approaches which of the concepts, or elements within the concepts, best communicate the prime benefit of superior softness in the most appealing and relevant way. 

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