Abstract:
The entire range of Quality Street Packs has been redesigned along the lines of the 11b pack researched in CT 2877. In this research, consumer reactions to the new designs were assessed.
Date of publication: April 1, 1977
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
Abstract:
The entire range of Quality Street Packs has been redesigned along the lines of the 11b pack researched in CT 2877. In this research, consumer reactions to the new designs were assessed.
This is a long description of some author details.
, C. (1977a, January 01). Quality street pack research . ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/quality-street-pack-research-
, C. (1977a, May 01). Quality Street pack & wrapper research. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/quality-street-pack-wrapper-research
, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes
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, C. (1977a, April 01). Quality street pack research. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes