Abstract:
The entire range of Quality Street Packs has been redesigned along the lines of the 11b pack researched in CT 2877. In this research, consumer reactions to the new designs were assessed.
This could also be of interest:
Research Reports
Quality street pack research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1977
Research Reports
Quality Street pack & wrapper research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1977
Research Reports
Quality Street sweet, wrapper and pack changes
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1976
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