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Quantitative research into gas advertising

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'North Sea' and 'Kitchen'. These were subjected to Consumer Evaluation via a Hall Test, using 84 respondents in all. 

CRAM/Peter Cooper Archive

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, C. (1976a, October 01). Quantitative research into a gas payment tv commercial. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/quantitative-research-into-a-gas-payment-tv-commercial


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, C. (1971a, October 01). Qualitative research on gas lamp advertising. ANA - ESOMAR. Retrieved June 03, 2025, from


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, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps