Abstract:

The research was required to evaluate consumer reactions to three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered:

1. Experience of the product at home Likes and dislikes about taste, texture, combinations, size, etc.;

2. Comparisons with existing products, and relative advantages and disadvantages;

3. Feelings about eating the product, how they could fit into eating patterns;

4. Expected price, and likely levels of interest in the purchase;

5. Suggested improvements and other diagnostic information for developing the products.