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Qualitative research into attitudes to British rail

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative modes of transport. 

CRAM/Peter Cooper Archive

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Citation

, C. (1979a, April 01). Qualitative research into British rail Transpennine advertising. ANA - ESOMAR. Retrieved April 22, 2025, from


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Citation

, C. (1977a, April 01). Qualitative research into attitudes to British rail. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/concept-testing-for-golden-rail