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Qualitative research into attitudes to British rail

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative modes of transport. 

CRAM/Peter Cooper Archive

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

, C. (1977a, April 01). Qualitative research into attitudes to British rail. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-british-rail