Abstract:
In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative modes of transport.
This could also be of interest:
Research Reports
Qualitative research into British rail Transpennine advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1979
Research Reports
Qualitative research into British rail corporate advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1979
Research Reports
Concept testing for Golden Rail
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
