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Kelloggs rice krispies 'anytime' US commercial test

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the commercial tests undertaken were:

1. To check the communication of the commercial;

2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test