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Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/motivation-research
Lacoste, P. (1958a, June 15). Sampling or "movivation". ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/sampling-or-movivation-
Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved June 14, 2024, from
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/activation-
Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-
Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved June 14, 2024, from
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved June 14, 2024, from
Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/american-experience-with-motivation-research
Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale