Resources Library by ANA

Proposal for reach and frequency calculation in a continuos panel (Spanish)

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Jose Ruben Elias, Luisa Fernanda Streber

Company: IBOPE AGB Mexico

June 15, 1997

Depression research in European society

In order to meet these needs the market research ed achievement of the following objectives: o estimate the prevalence of depression, diagnosed by a doctor or undiagnosed, in the community across the major European markets; o assess the impact of...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Janet Parker, David Owen

Company: KANTAR TNS Malaysia

June 15, 1997

Local retailers counter multinationals

In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

June 15, 1997

Strategic capital of brands within the new international and Latin American scenario (Spanish)

The brands are assets strategic yet usually wrong evaluated. The validity from the big brands yet Many years after from the disappearance from the products physical what they designated check what the brands "Pay" the investment Applied in they....

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Alberto Wilensky

June 15, 1997

The consumer

The consumer panel has traditionally been an instrument used by marketing departments with the objective of obtaining a tracking of the market and the consumer. During the last years, a very important contribution to the development of consumer...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Josep Montserrat

June 15, 1997

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

May 1, 1997

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

May 1, 1997

Is qualitative research truly developing or is it declining?

This paper is about the present perception of the assessment, definition and use of qualitative research in Mexico. Similarly, it calls for a more committed and less commercial approach to research, showing the potential of such research for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

May 1, 1997

The proposal process of privatization

The purpose of this paper is to describe the global framework within which privatization tenders take place, as well as to identify the differences ensuing from the different types of privatizations. The paper likewise analyzes the necessity for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Julio Fresno Aparicio, Cristina Francisco Alvarez

May 1, 1997