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Is qualitative research truly developing or is it declining?

Date of publication: May 1, 1997

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

Abstract:

This paper is about the present perception of the assessment, definition and use of qualitative research in Mexico. Similarly, it calls for a more committed and less commercial approach to research, showing the potential of such research for marketing by an example.

Ernesto Reyes Escobedo

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Escobedo, E. R. (1997a, May 01). Is qualitative research truly developing or is it declining?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/is-qualitative-research-truly-developing-or-is-it-declining-