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Is qualitative research truly developing or is it declining?

Date of publication: May 1, 1997

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

Abstract:

This paper is about the present perception of the assessment, definition and use of qualitative research in Mexico. Similarly, it calls for a more committed and less commercial approach to research, showing the potential of such research for marketing by an example.

Ernesto Reyes Escobedo

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Research Papers

Is qualitative research truly developing or is it declining? (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

 

June 15, 1997

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Citation

Escobedo, E. R. (1997a, June 15). Is qualitative research truly developing or is it declining? (Spanish). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/is-qualitative-research-truly-developing-or-is-it-declining-spanish-


Research Papers

It's engagement, but is it research?

Catalogue: Qualitative 2008: Consumer Choice

Author: Alex Johnston

Company: Jigsaw Research

November 20, 2008

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Citation

Johnston, A. (2008a, November 20). It's engagement, but is it research?. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/it-s-engagement-but-is-it-research-


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Is technology eating qualitative research?

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Ellen Baron, Ben White

Company: Ruby Cha Cha

November 18, 2015

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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-


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Citation

Escobedo, E. R. (1997a, May 01). Is qualitative research truly developing or is it declining?. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-