Resources Library by ANA

When tomorrow becomes today

This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies,...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Daniel Cunill

May 3, 2012

New faces, new roles, new ways, a new Latin America

The impactful transformation and configuration of the various Latin American societies is tackled in this presentation, be it in their consumption, the possibilities for economic development, the employment challenges faced by the young, the changes...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Luis Woldenberg Karakowsky, Dolores Sánchez

Company: NODO

May 3, 2012

Multi-language multi-continent community panel

How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation.Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Monique Morden, Eddie Accomando

Companies: Vision Critical, Texas Instruments

May 3, 2012

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Andres Lopez, Luis Miguel Quijada

Company: KANTAR TNS Malaysia

May 3, 2012

Brazil's middle class? Your table is ready

Brazil's middle-class population has exploded in the last decade and today nearly half of Brazil's population is classified as middle class. With wallets full, Brazilians are dining out more than ever. To understand how this growth affects the food...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Renata Ribeiro, Gabriel Aleixo

Company: Nestlé

May 3, 2012

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Fabián Echegaray

Company: Market Analysis

May 3, 2012

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Ricardo J. Alvarez

Company: MasterCard

May 3, 2012

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez

Company: Neurosketch

May 3, 2012

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Duncan Rintoul, Jon Puleston

April 17, 2012