Abstract:

This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies, and how other fields of expertise have influenced Market Research to develop new methodologies. Some will be widely known, such as Online Research, while others have been barely heard of, such as Routing, River Sampling or DIY research. The presentation highlights the great possibilities offered by the symbiosis of Market Research and new technologies.