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Multi-language multi-continent community panel

Date of publication: May 3, 2012

Catalogue: Latin America 2012: Uncovering Opportunities

Companies: Vision Critical, Texas Instruments

Authors: Monique Morden, Eddie Accomando

Abstract:

How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation. Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target market. Case studies demonstrate the pros and cons of B2B community panel as well as the considerations for doing research in multiple continents. Learnings about conducting community panels within South America will be the focus taking language, culture and technological aspects into account when designing and managing a community panel.

Monique Morden

Author

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Eddie Accomando

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Research Papers

Between random samples and online panels

Catalogue: Panel Research 2008

Authors: Anne Crassweller, Donald Williams, Judy Rogers

 

October 24, 2008

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Citation

Crassweller, Williams and Rogers (2008a, October 24). Between random samples and online panels. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/between-random-samples-and-online-panels


Research Papers

Comparing apples to pommes

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Conor Wilcock

 

June 15, 2014

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Citation

Wilcock, C. (2014a, June 15). Comparing apples to pommes . ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/comparing-apples-to-pommes-


Magazines

Research World (May/June 2012 )

Catalogue: Research World 2012

Author: ESOMAR B.V.

 

June 15, 2012

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Citation

B.V., E. (2012a, June 15). Research World (May/June 2012 ). ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/research-world-may-june-2012-


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Citation

Morden and Accomando (2012a, May 03). Multi-language multi-continent community panel. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/research-world-may-june-2012-