Abstract:
How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation. Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target market. Case studies demonstrate the pros and cons of B2B community panel as well as the considerations for doing research in multiple continents. Learnings about conducting community panels within South America will be the focus taking language, culture and technological aspects into account when designing and managing a community panel.
Research Papers
Between random samples and online panels
Catalogue: Panel Research 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers
 
October 24, 2008
Research Papers
Comparing apples to pommes
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
 
June 15, 2014
Magazines
Research World (May/June 2012 )
Catalogue: Research World 2012
Author: ESOMAR B.V.
 
June 15, 2012
