Abstract:

The impactful transformation and configuration of the various Latin American societies is tackled in this presentation, be it in their consumption, the possibilities for economic development, the employment challenges faced by the young, the changes in families, senior citizens, communication and entertainment habits, as well as expenses and resources. All of this is based on a research exercise that combines methodologies as diverse as 'focus groups' quantitative interviews and the analysis of cold facts and desk research, resulting in a new way of dealing with and researching society.