Resources Library by ANA

The client experience

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Janet Ziffer

June 15, 2014

Happy shoppers

A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling

Company: Deka Marketing Research

June 15, 2014

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?

Authors: Preriit Souda, Rajna Rajan

Company: KANTAR TNS Malaysia

June 15, 2014

Context hacks and emotional packs

Now we know people make decisions using fast, intuitive System 1 thinking, how can we change research to reflect these decisions? Technology permits us to observe behaviour more easily but how does research test new-to-market products while staying...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Tom Ewing

June 15, 2014

Dance, health, hormones and thinking

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Peter Lovatt

June 15, 2014

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf

Company: KANTAR TNS Malaysia

June 15, 2014

Designing bonsai surveys

We are at a tipping point in online survey design as more and more people want to do surveys on mobile/tablet devices; and the Asian markets are leading the way. Up until recently our focus has been on simply getting surveys to work on these devices,...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Jon Puleston

June 15, 2014

Ceremony: Winner of the MR Inspiration Den

The MR Inspiration Den 2014 winners:- Sample answer, Tony Dent;-On device research, Alistair Hill.

Catalogue: Congress 2014: What Inspires?

Authors: Tony Dent, Alistair Hill

June 15, 2014

Live semiotics

Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...

Catalogue: Latin America 2014: Accelerating Growth

Author: Gemma Jones

Company: Space Doctors Ltd

June 15, 2014