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Context hacks and emotional packs

Date of publication: June 15, 2014

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Tom Ewing

Abstract:

Now we know people make decisions using fast, intuitive System 1 thinking, how can we change research to reflect these decisions? Technology permits us to observe behaviour more easily but how does research test new-to-market products while staying true to System 1? BrainJuicer, serial innovators in this area, explore how to use System 1 to predict and not simply observe behaviour using pack testing as an example.

Tom Ewing

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Ewing, T. (2014a, June 15). Context hacks and emotional packs. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fun-packs