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In search of hope

Date of publication: June 15, 2014

Catalogue: Congress 2014: What Inspires?

Company:

Authors: Preriit Souda, Rajna Rajan

Abstract:

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what concerns and inspires young market researchers. Motivated by Preriit's critically acclaimed 2011 ESOMAR paper, they will dive deep into the minds of young researchers from various parts of the world to uncover problems and suggest solutions to attract not only the best talent to the industry, but more importantly to retain the inspired.

Preriit Souda

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Rajna Rajan

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Research Papers

In search of hope

Catalogue: Congress 2014: What Inspires?

Authors: Preriit Souda, Rajna Rajan

Company: KANTAR TNS Malaysia

September 10, 2014

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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/in-search-of-hope-8343


Research Papers

In search of excellence

Catalogue: Congress 2007: Excellence

Author: Peter Cooper

Company: QRi Consulting Ltd.

September 19, 2007

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Citation

Cooper, P. (2007a, September 19). In search of excellence. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/in-search-of-excellence


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Catalogue: WM3 2009: Change Is In The Air...

Authors: Jonny Protheroe, Mark Greenstreet

Company: Dentsu Macromill Insight

May 7, 2009

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Protheroe and Greenstreet (2009a, May 07). Measuring the brand impact of search. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-the-brand-impact-of-search


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Citation

Souda and Rajan (2014a, June 15). In search of hope. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-the-brand-impact-of-search