Resources Library by ANA

Leading fearlessly in 2022

What's it about?Venture into the next year with the latest tips from Google, Microsoft, Coca-Cola, Colgate-Palmolive, and SwiggyWhat's in it for me?In a constantly transformative market research landscape, 2021 brought many changes to consumer...

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December 10, 2021

Enterprise technology investment

What's it about?Strategy Analytics will share its latest analysis of business investments in products and services to support the new hybrid work patterns in the US, France and Germany. What's in it for me?Based on in-depth research with 900 IT...

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December 9, 2021

Understanding Data Degradation

Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!Key Takeaways:Increasing legnth of...

Catalogue: Webinars 2021

Authors: Scott Worthge, Greg Matheson

Company: Quest Mindshare

December 3, 2021

ResTech

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive...

Catalogue: Webinars 2021

Authors: Stephen Kraus, Jamin Brazil, Vivek Bhaskaran

Companies: MRII, HubUX, QuestionPro

December 2, 2021

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021

Authors: Anurag Banerjee, Rishad Tobaccowala

Company: Quilt.AI

December 1, 2021

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles

Authors: Tom De Ruyck, Christoph Welter

Companies: InSites Consulting, Point-Blank International GmbH

December 1, 2021

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021

Authors: Arleen Macaraeg-Denque, David Kerr

Company: Strategy Analytics

November 19, 2021

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021

Authors: Angad test Chowdhry, Sumati Nagrath

Companies: Quilt.AI, Reckitt Benckiser

November 18, 2021

Global Consumer Trends: The Urgent Fight Against Climate Change

"The decisions we make [on climate change] in the next years and the actions we take by 2030 are basically going to set the trajectory for future generations."? Alok Sharma, President of the 26th U.N. Climate Change Conference of the Parties...

Catalogue: Webinars 2021

Author: Nancy Brigham

Company: Dynata

November 12, 2021