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Leading fearlessly in 2022

Date of publication: December 10, 2021

Catalogue:

Abstract:

What's it about?

Venture into the next year with the latest tips from Google, Microsoft, Coca-Cola, Colgate-Palmolive, and Swiggy

What's in it for me?

In a constantly transformative market research landscape, 2021 brought many changes to consumer research and a first glimpse of what a new approach to collecting data might look like. To stay ahead of 2022, the fastest-growing behavioral research company EyeSee gathered top experts from Google, Microsoft, Coca-Cola, Colgate-Palmolive, and Swiggy to share their perspectives on innovation, the future of e-commerce, competitive sustainable products on the shelves and answer questions like:

  • How should brands prepare for the future of the e-commerce world?
  • What is the ultimate research approach to innovation?
  • What can smaller innovators teach the bigger companies?
  • How to make sustainable products just as competitive as regular products on the shelf?

Who is this for?

If you are looking to thrive in 2022 then this is not to be missed!

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(2021a, December 10). Leading fearlessly in 2022. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-leading-edge-