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Videos
Loohcal media, gloohbal measurement (Spanish)
Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...
Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019
Videos
Advertisement evaluation: The case of Volkswagen (Spanish)
The truth is companies spend millions of dollars on advertising and they don't truly know what works and what doesn't. They have no way to establish a ROI on a TV commercial or a Radio ad. At best, they can estimate the number of people that saw the...
Catalogue: Latin America 2019
Authors: Fabricio Alarcón, Pablo Lemoine
April 9, 2019
Videos
Has Amazon met its match?
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...
Catalogue: Latin America 2019
Author: Reid Searls
Company: NAILBITER Inc.
April 9, 2019
Videos
Mobile trend (Portuguese)
In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...
Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 9, 2019
Videos
Implementing automation in LATAM (Spanish)
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019
Videos
Insights future visions (Portuguese)
Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...
Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019
Videos
Leading digital transformation! (Spanish)
Agea's big data case is a reference in Latin America. The volume of known and registered audiences is the highest in Argentina. The Big Data team was created and managed from a business area, which makes it more efficient and quick responsive. In...
Catalogue: Latin America 2019
Author: Pablo Giudici
April 9, 2019
Videos
Are you listening? (Spanish)
With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...
Catalogue: Latin America 2019
Authors: Damián Suárez, Sebastián Silva
Company: Mega Research
April 9, 2019
Videos
