You searched for: ""

ANA has found 12193 results for you, in 190 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
×

Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/purpose-in-asia-11647


Webinars

Customer experience: Where it's been and where it's heading

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely...

Catalogue: Webinars 2020
Author: Bruce Temkin
Company: Qualtrics XM Institute
October 29, 2020
×

Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading


Videos

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
×

Citation

Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/brands-connect-the-changing-role-of-the-insights-function-and-job-description


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Research papers
×

Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/brands-with-purpose


Videos

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
×

Citation

Roqué, Ortiz Ferrer and Urani (2020a, October 19). Future proof strategies. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/future-proof-strategies-11622


Videos

Researching to include: How can we change discriminatory attitudes?

Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alfredo Valencia, Luis Ramos
Companies: IPSOS, INNGOV
October 19, 2020
×

Citation

Valencia and Ramos (2020a, October 19). Researching to include: How can we change discriminatory attitudes?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/researching-to-include-how-can-we-change-discriminatory-attitudes-


Research papers

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020
×

Citation

Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement


Research papers

Monetising NPS to drive investments in CX

The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...

Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
×

Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx