Resources Library by ANA

Some experiences with the operation of an individuals panel

The developments that led to the establishment of an individuals panel based on an existing housewife panel, and its operation, have been described. Experiences with the panel have been outlined which illustrate the advantages of pre-coding of...

Catalogue: Seminar 1972: Panels

Authors: T. I. McGloughlin, R. J. Austin

June 15, 1972

Some problems in collecting continuous diary panel data from a rapidly changing universe

The Baby Panel is an example of the panel technique being very successfully adapted to measure a market where buyers remain for a relatively short period of time and yet during that time their characteristics change dramatically. One might summarise...

Catalogue: Seminar 1972: Panels

Author: John R. Lawford

June 15, 1972

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

June 15, 1972

Typology of the attitude to information and decision-making of industrial executives

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. H. Eggert

June 15, 1972

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Jacqueline Carof

June 15, 1972

Behavior patterns in savings (French)

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Paul Danloy

Company: IFOP

June 15, 1972

Can panels provide textile market data?

The primary objective of the Seminar is discussion of the utilisation of panel data; a secondary, preliminary objective is examination of the validity of panel techniques. This paper is directed towards the latter objective. It is based on the...

Catalogue: Seminar 1972: Panels

Author: John Saunders

June 15, 1972

Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision

Readers familiar with the Belson segmentation technique will note some points of similarity: Dr. Belson's method dichotomises the group at the point where the unweighted absolute difference is maximum, while we think that a weighted difference is...

Catalogue: Seminar 1972: Segmentation And Typology

Author: J. Perez-Seoane

June 15, 1972

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Martin Simmons

June 15, 1972