Resources Library by ANA

Cross-tabs on-tap

The paper presents a summary of the state of the art of IDA and is based on our company’s experience of offering interactive access to survey data to marketing/research people in the public and private sector since 1983. This has been observed...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Mark Katz

June 15, 1988

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research

Author: Michel Petite

June 15, 1988

The transition and future of marketing research within a changing industrial and social structure

Japan is currently undergoing major changes in its macro- economic and social environment. These changes are affect- ing both its industrial and its consumer structure and are linked to the following trends: - trend towards 'soft' and service...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Kikuharu Fujitake

Company: Dentsu Macromill Insight

June 15, 1988

Japanese consumers, and introducing foreign products/brands into Japanese market

Japanese enterprises are approaching business and marketing activities through an international perspective. The internationalized conditions of the environment have made consumers more receptive to foreign products. Foreign products in the Japanese...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Sadafumi Nishina

Company: Dentsu Macromill Insight

June 15, 1988

Developing a volume estimation procedure for new agrichemicals

The Agrochemical division of Monsanto in Europe were looking to develop a means to evaluate their new herbicides in terms of their likely volume potential in the market. Research International was briefed to adapt a simulated test market procedure...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Dany Theunens, Stafford Crossman

June 15, 1988

Summing up and a look into the future from a manufacturer’s point of view

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Irene Reuter

Company: Procter & Gamble

June 15, 1988

The European up-scale consumers...Ready to use the services of foreign banks

The opening of the European market in 1992 induces a lot of companies to wonder about the opportunities it would imply for them. Yet, in the assumption that these opportunities actually exist, they would be really available not only for them but also...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Geneviève van Kesteren, Jacques Maringe

June 15, 1988

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research

Author: Roger Gane

June 15, 1988

Influence of socio-cultural change on attitude and behaviour in relation to financial services

This paper provides an overview on the main direction of socio-cultural change in Germany from 1985 to 1987 and outlines the main socio-cultural types, their growth or decline over the years. Three socio-cultural target groups are described which are...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Eleonore Grimm, Dieter Schmid

June 15, 1988