Cross-tabs on-tap

Author: Mark Katz

Abstract:

The paper presents a summary of the state of the art of IDA and is based on our company’s experience of offering interactive access to survey data to marketing/research people in the public and private sector since 1983. This has been observed from three perspectives - (a) the agency collecting the data, (b) the team responsible for setting up the database and (c) the users of the data.

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