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Cross-tabs on-tap

Date of publication: June 15, 1988

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Mark Katz

Abstract:

The paper presents a summary of the state of the art of IDA and is based on our company’s experience of offering interactive access to survey data to marketing/research people in the public and private sector since 1983. This has been observed from three perspectives - (a) the agency collecting the data, (b) the team responsible for setting up the database and (c) the users of the data.

Mark Katz

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Citation

Katz, M. (1988a, June 15). Cross-tabs on-tap. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/building-cross-media-norms