Resources Library by ANA

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research

Authors: John Bermingham, Klaus Liepelt

June 15, 1982

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research

Authors: Kjell Sjögren, Fred Bergholtz

June 15, 1982

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research

Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1982

Banking communication

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Paul Danloy

June 15, 1982

Buying behaviour: A complex phenomenon transformation of panel data to relevant information

This paper is on buying behaviour and that is why it is based on panel data. The ultimate aim is to find buying behaviour scales which are good predictors of future behaviour. This study is a first step towards that goal. Buying behaviour crosses the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Coen C. J. de Koning

June 15, 1982

Modelling consumer choice with cross-sectional data

This paper describes how the response of consumers to change may be predicted using techniques which integrate survey design and implementation with in-depth statistical analysis and modelling. The consumers may be personal consumers, or businesses;...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Colin Dunn, John Raftery

June 15, 1982

A fuel usage panel

This paper describes the UK Electricity Council's use of panel research techniques for load forecasting and energy marketing. In particular it details how panel data are used to help in forecasting the shape of the domestic component of electricity...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Margaret Clarke, Jonathan Jephcott

June 15, 1982

Practical use of consumer panels

The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

June 15, 1982

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Manfred Lange

June 15, 1982