Modelling consumer choice with cross-sectional data

Date of publication: June 15, 1982


This paper describes how the response of consumers to change may be predicted using techniques which integrate survey design and implementation with in-depth statistical analysis and modelling. The consumers may be personal consumers, or businesses; the range of choices which may be considered include the introduction of new products or choices, modification of the characteristics of existing products, or changes in external circumstances, such as levels of economic activity. The techniques are illustrated by two widely differing examples.

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