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Buying behaviour: A complex phenomenon transformation of panel data to relevant information

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Coen C. J. de Koning

Abstract:

This paper is on buying behaviour and that is why it is based on panel data. The ultimate aim is to find buying behaviour scales which are good predictors of future behaviour. This study is a first step towards that goal. Buying behaviour crosses the boundaries of product categories and for this reason the paper is looking at buying behaviour not only at single product level but also at multi product level. Three main marketing factors have been chosen in order to describe and analyse buying behaviour. They are: a. price. b. brand. c. shop. These 3 factors are analysed separately and combined for 16 frequently bought product fields in order to find relevant typologies of buying- behaviour for products and product groups.

Coen C. J. de Koning

Author

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Research Papers

Panel observation on three specific forms of brand promotion

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Coen C. J. de Koning

 

June 15, 1971

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Citation

de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-


Research Papers

The use of consumer panels for readership prediction

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: Coen C. J. de Koning, Jan L.N. Molenaar

 

December 1, 1976

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Citation

de Koning and Molenaar (1976a, December 01). The use of consumer panels for readership prediction. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction


Research Papers

How to operate the finance of a research company

Catalogue: Seminar 1974: Managing Market Research As A Business

Authors: Pieter J. van Turennout, Coen C. J. de Koning

 

May 1, 1974

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Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company


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Citation

de Koning, C. C. (1982a, June 15). Buying behaviour: A complex phenomenon transformation of panel data to relevant information. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company