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Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022
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Citation

Chow, Vicentijevic, Ray, Bhumaratana and Mitra (2022a, April 13). Embracing the future. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/embracing-the-future


Webinars

New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection

What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Vignesh Krishnan, Chuck Miller
Company: MRII
March 17, 2022
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Citation

Kraus, Krishnan and Miller (2022a, March 17). New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/new-frontiers-in-restech-sampling-excellence-data-quality-and-fraud-detection


Webinars

From Phone Calls to Online Research, modernising Western Governors University's research approach

What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an...

Catalogue: Webinars 2022
Authors: Sophia Krystek, Thomas Glover
Company: Recollective
March 11, 2022
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Citation

Krystek and Glover (2022a, March 11). From Phone Calls to Online Research, modernising Western Governors University's research approach. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/from-phone-calls-to-online-research-modernising-western-governors-university-s-research-approach


Webinars

PepsiCo?s quest for digital insights adoption

What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not...

Catalogue: Webinars 2022
Authors: Scott Litman, Sioned Winfield, Katie O'Connor
Companies: Lucy, ZappiStore, PepsiCo
February 25, 2022
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Citation

Litman, Winfield and O'Connor (2022a, February 25). PepsiCo?s quest for digital insights adoption. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/pepsico-s-quest-for-digital-insights-adoption


Webinars

Supercharging insights management at Mars

What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became...

Catalogue: Webinars 2022
Authors: Jennifer Greene, Blaire Stevenson, Brendan Emmerson
Companies: Market Logic Software, Mars Wrigley
February 25, 2022
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Citation

Greene, Stevenson and Emmerson (2022a, February 25). Supercharging insights management at Mars. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/supercharging-insights-management-at-mars


Webinars

Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research

What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it...

Catalogue: Webinars 2022
Authors: Kristin Luck, Stephen Kraus
Companies: ScaleHouse, MRII
February 17, 2022
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Citation

Luck and Kraus (2022a, February 17). Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/launch-scale-exit-strategies-for-successful-entrepreneurship-in-market-research


Webinars

MaxDiff

What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric...

Catalogue: Webinars 2022
Authors: Arleen Macaraeg-Denque, Matt Hester
Company: Strategy Analytics
February 11, 2022
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Citation

Macaraeg-Denque and Hester (2022a, February 11). MaxDiff. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/maxdiff


Webinars

The Secret to Insight Success: 'Jobs'

What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your  stakeholders needs and objectives. Jobs To Be Done can help...

Catalogue: Webinars 2022
Author: David Boyle
Company: Audiense
February 1, 2022
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Citation

Boyle, . (2022a, February 01). The Secret to Insight Success: 'Jobs'. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-secret-to-insight-success-jobs-