Abstract:

What's it about?

Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your  stakeholders needs and objectives. Jobs To Be Done can help your insights team and stakeholders be clearer about what you want to get from the data, allowing you to build projects that will have a positive impact on your business.

What's in it for me?

In a world where insights teams often struggle to live up to unclear expectations, David will draw on practical examples from working with pop stars, power brands and presidents to give you the secret to success. 

Who is this for?

You'll leave inspired by the theory and empowered with practical templates to help you get started. Your stakeholders won't know what hit them