Resources Library by ANA

Corporate planning, computer services and market research

The shift from primary and manufacturing industries to the service sector continues in the industrialized nations of the West. Within the service industries, the emphasis is now on the production and distribution of organised information. The age of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Andrew C. Gross, Peter M. Banting

June 15, 1985

Tangible and intangible reasons for new product failure

This paper will summarize the reasons for these new product failures, concluding with specific recommendations based upon fifteen years' experience in researching and monitoring the progress of over 2000 new packaged goods launched in both the U.S....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1985

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Pierre-François Boin

Company: Bayer AG

June 15, 1985

A new challenge: Strategic research

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

June 15, 1985

Sponsorship and donation

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

June 15, 1985

Sponsorship and donation (French)

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

June 15, 1985

Implications of a strategic/competitor focus on the application and process of marketing research

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Michael Parent

June 15, 1985

Implications of the changing pattern of European agriculture

In the actual agricultural economic environment the probability that the margins on the farms will be squeezed is fairly high. This environment is not only defined by the EEC policy, but also the impact of international factors is evident : for...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Valerie Buseyne

June 15, 1985

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Jean Pierre Ville

Company: BVA Group

June 15, 1985