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Research papers

Innovative online research

This case study describes an online qualitative research project that used innovative study design, interviewing technologies (multimedia interviewing, mobile research), and voice analysis in an effort to refine public policy for the US presidential...

Catalogue: Online Research 2009: Online Panels & Beyond
Author: Ron Riley
October 29, 2009
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Citation

Riley, R. (2009a, October 29). Innovative online research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/innovative-online-research


Research papers

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
October 29, 2009
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Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/online-community-platforms


Research papers

The future consumer

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Darren Lewis, Koen van der Wal
Company: MetrixLab
October 29, 2009
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Citation

Lewis and van der Wal (2009a, October 29). The future consumer. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-future-consumer


Research papers

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Josephine Hansom, Nick Buckley, Alison Palmer
Company: GfK
October 29, 2009
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Citation

Hansom, Buckley and Palmer (2009a, October 29). Bloggers as research partners. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/bloggers-as-research-partners


Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
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Citation

Schillewaert, van den Berge and Verhaeghe (2009a, October 29). Getting answers without asking questions. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/getting-answers-without-asking-questions


Research papers

The sourcing challenge

An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Paul Wang, Brian Fine, Con Menictas
October 29, 2009
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Citation

Wang, Fine and Menictas (2009a, October 29). The sourcing challenge. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-sourcing-challenge


Research papers

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer
Company: Kantar
October 29, 2009
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Citation

Ruoss, Smith and Breslauer (2009a, October 29). Social media trends around the world!. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/social-media-trends-around-the-world-


Research papers

It works for us but does it work for them?

Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steve Cierpicki, Daniel Alexander, Lou Rubie, Stephanie Alchin, Ray Poynter
Companies: Colmar Brunton, Mars Wrigley
October 29, 2009
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Citation

Cierpicki, Alexander, Rubie, Alchin and Poynter (2009a, October 29). It works for us but does it work for them?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/it-works-for-us-but-does-it-work-for-them-


Research papers

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: David Oyarzun, Karina Besprosvan
October 29, 2009
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Citation

Oyarzun and Besprosvan (2009a, October 29). Tweetmiotics. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tweetmiotics