The future consumer

Date of publication: October 29, 2009

Abstract:

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations in brand and product development. To highlight this, the presentation showcases results from a co-creation study looking at the future consumer and specifically the development of the kitchen in the year 2020.

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