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The future consumer

Date of publication: October 29, 2009

Catalogue: Online Research 2009: Online Panels & Beyond

Company:

Authors: Darren Lewis, Koen van der Wal

Abstract:

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations in brand and product development. To highlight this, the presentation showcases results from a co-creation study looking at the future consumer and specifically the development of the kitchen in the year 2020.

Darren Lewis

Author

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Koen van der Wal

Author

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Lewis and van der Wal (2009a, October 29). The future consumer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research