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Research papers
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Citation

Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper


Research reports

Qualitative research on 'Fedora'

'Fedora' is the code-name for a new aftershave whichwill be named 'Casablanca' and will be launchedpre-Christmas with three 45 second commercials. The first of these commercials was available for researchtogether with mock-ups of the packs a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on 'Fedora'. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fedora-


Research reports

Qualitative research on Keymarket guarantees

Keymarkets have been offering a cash guarantee of lowprices in their stores. This has normally involved theconsumer comparing a certain outlay on groceries, with the cost of the same items in anotherlocal store. The research was required in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on Keymarket guarantees. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-keymarket-guarantees


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
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Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company


Research papers
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Citation

Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper


Research papers

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Sugar's comment on the paper "How to operate the finance of a research company" by C. de Koning and P. van Turennout.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: M. l. Sugar
May 1, 1974
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Citation

Sugar, M. L. (1974a, May 01). Discussion opening on Mr. de Koning's and Mr. van Turennout's paper. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-de-koning-s-and-mr-van-turennout-s-paper


Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk


Research reports

Toothpaste and dental care in the family context

A major reappraisal of the Toothpaste market is beingconducted by Beechams in relation to a projected re-launchof Macleans in 1975. As part of this reappraisal, research was required toexamine behaviour and attitudes towards dental care andtoothpaste...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Toothpaste and dental care in the family context . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/toothpaste-and-dental-care-in-the-family-context-