Abstract:

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time. This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional qualitative feedback on the understanding of 'nationally representative' sampling, which is a must-read section for both suppliers and buyers alike. Quotes were provided by 629 agencies across 123 countries (compared to 736 agencies across 119 countries in 2014). The data was collected between February and May 2016.

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