Back

Global Prices Study 2016

Date of publication: September 20, 2016

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

Abstract:

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time. This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional qualitative feedback on the understanding of 'nationally representative' sampling, which is a must-read section for both suppliers and buyers alike. Quotes were provided by 629 agencies across 123 countries (compared to 736 agencies across 119 countries in 2014). The data was collected between February and May 2016.



Excel Tool is available for download in MyESOMAR!


Check it out on ESOMAR Publications Store.

  • PDF
  • This could also be of interest
An example of government use of public opinion polls to improve troop community relations Authors: James Thayer
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees