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Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


Videos
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Citation

(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-


Videos

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/thinking-outside-the-blocks-11941


Videos

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


Videos
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Citation

(2022a, September 23). Business presentation: Qualitative Insights, not Qualitative Answers. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/business-presentation-qualitative-insights-not-qualitative-answers


Videos
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Citation

(2022a, September 23). Closing Keynote: Esie Mensah. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/closing-keynote-esie-mensah


Videos
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Citation

(2022a, September 23). REA - Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/rea---less-pain-less-fear-and-a-healthier-future-for-our-children-using-virtual-reality-in-blood-drawing-procedures


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-