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Research reports

Tea bag brand proposition research

This research was designed to test out consumerresponses to two propositions developed for Typhoo. The overall objectives of this research were todetermine which of the routes outlined above bestoptimizes the opportunity in the premium end of thetea...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Tea bag brand proposition research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/tea-bag-brand-proposition-research


Research reports

Qualitative research on Smarties advertising

The objectives of the research reported here were:1. To examine how the commercial works in relation tomothers and children with reference to what amendments,if any should be made to future commercials;2. To assess whether the message is reinforcing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


Research reports

Qualitative research into Pan Sprays

Johnson Wax Ltd., are looking into the possibility of launching an aerosol cooking aid on to the UK market. The product would provide a purevegetable coating, with the soya bean extractLecithin as the active ingredient, to prevent foodfrom sticking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-pan-sprays


Research reports

Qualitative research into antiseptic spray concepts

A concept has been developed for an antiseptic sprayproduct to be marketed under the Elastoplast name.Such a product would replace conventional antisepticcreams or lotions applied with cotton wool.There are, at present, two variations of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Qualitative research into antiseptic spray concepts. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-antiseptic-spray-concepts


Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Reactions towards Krackawheat adverting Laurel and Hardy. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy


Research reports

Cabana advertising research

Cabana was launched into the Tyne Tees ITVRegion in September 1977 supported by thelaunch commercial 'Tropical Magic'. Thiscommercial is likely to be used for thenational launch of Cabana.This research was designed to examine apossible new campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
×

Citation

, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/cabana-advertising-research-


Research papers

Subjective social indicators

Social indicators have teen defined by Land (1975) as "Statistics which measure social conditions and changes therein over time for various segments of a population. By Social Conditions we mean both the external (social and physical) and the...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Tim H. Mobbs
December 1, 1978
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Citation

Mobbs, T. H. (1978a, December 01). Subjective social indicators. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/subjective-social-indicators


Research papers

Public views and social policy

Social research can be seen as one way of establishing a closer link between public views and the decisions of policy makers. Its main advantage over other kinds of public participation in policy formulation is its ability to reflect a more...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Tim S. Bowles, Pamela Mills
December 1, 1978
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Citation

Bowles and Mills (1978a, December 01). Public views and social policy. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/public-views-and-social-policy


Research papers

Social surveys in public decision-making

Social research has, this paper contends, a central role in public sector decision-making. It enables the public to participate directly in some decisions, and to exercise an important influence on others. Even when the public is not asked to...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Barry M. Hedges
December 1, 1978
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Citation

Hedges, B. M. (1978a, December 01). Social surveys in public decision-making. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/social-surveys-in-public-decision-making