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Tea bag brand proposition research

Date of publication: January 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was designed to test out consumer responses to two propositions developed for Typhoo. The overall objectives of this research were to determine which of the routes outlined above best optimizes the opportunity in the premium end of the tea bag market. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Typhoo tea bags

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research Papers

Bag stories

Catalogue: Qualitative 2008: Consumer Choice

Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg

Company: Colibri Research

November 20, 2008

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Citation

Rademacher, Hesseling and Sterenberg (2008a, November 20). Bag stories. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/bag-stories


Research Papers

Developing a rounder tea

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Ian Prutton, John Parfitt, Adam Phillips

 

September 1, 1990

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Citation

Prutton, Parfitt and Phillips (1990a, September 01). Developing a rounder tea. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/developing-a-rounder-tea


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Citation

, C. (1979a, January 01). Tea bag brand proposition research. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/developing-a-rounder-tea