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Webinars

In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018
Author: Dina El Sehrawy
May 4, 2018
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Citation

El Sehrawy, D. (2018a, May 04). In pursuit of humans truths . ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/in-pursuit-of-humans-truths-


Webinars

Finding new stories in old data

Narrative psychotherapy has been around since the 1970s-1980s, helping people identify their resources and create new narratives about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need that brands...

Catalogue: Webinars 2018
Author: Oana Popa Rengle
May 4, 2018
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Citation

Rengle, O. P. (2018a, May 04). Finding new stories in old data. ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/finding-new-stories-in-old-data-9266


Webinars

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018
Author: Noriko Nakano
April 17, 2018
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Citation

Nakano, N. (2018a, April 17). Sonification. ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/sonification-9265


Webinars

Controller or processor in GDPR, it does matter!

Market researchers have always been at the forefront of turning data into meaningful insights. At the same time protecting the privacy of people whose data we are using is crucial, and with the GDPR more than ever. One of the cornerstones of the...

Catalogue: Webinars 2018
Authors: Jan Willem Knibbe, Kim Smouter-Umans
April 5, 2018
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Citation

Knibbe and Smouter-Umans (2018a, April 05). Controller or processor in GDPR, it does matter! . ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/controller-or-processor-in-gdpr-it-does-matter-


Research papers

Beyond lifestyles, trends and drinks (English)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
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Citation

Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (English). ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-english-


Research papers

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
×

Citation

Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish-


Magazines

Research World (March-April 2018)

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What's the state of the art in media and...

Catalogue: Research World 2018
Author: ESOMAR B.V.
April 1, 2018
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Citation

B.V., E. (2018a, April 01). Research World (March-April 2018). ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/research-world-march-april-2018-


Research papers

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
March 27, 2018
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Citation

Oliveira and Rodrigues (2018a, March 27). Brain systems and brand experiences. ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences


Research papers

The impact of personalization at scale

This paper focuses on women's representation in advertising from a business measurement perspective and how it can impact advertising performance. Most importantly, it invites the industry to join efforts, creating solutions to make advertising more...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Isabela Aggiunti, Caio Daier, Maria Julia Rayeb
Company: Facebook
March 27, 2018
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Citation

Aggiunti, Daier and Rayeb (2018a, March 27). The impact of personalization at scale. ANA - ESOMAR. Retrieved May 28, 2025, from


https://ana.esomar.org/documents/the-impact-of-personalization-at-scale