Resources Library by ANA

A long engagement

Over 40 years ago Bass and Parsons declared that measuring the impact of advertising on sales is the most difficult and controversial problem in marketing. While still a challenge today, measurement of the effect of advertising has progressed....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Jennifer Taylor

October 21, 2010

Measurement of the mobile internet audience

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Laurent Battais

Company: Mediametrie

October 21, 2010

The connected audience

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate?...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Jennie Beck, Rhiannon Griffiths

Company: KANTAR TNS Malaysia

October 21, 2010

Reach/frequency and optimization challenges as traditional media go digital

The 'long tail' of digital media creates new challenges, not only for audience measurement but also for the design of media research databases, analytical systems and reach/frequency models. Current reach/frequency and optimization models generally...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Tony Jarvis, Pete Walsh

October 21, 2010

Horses for courses - RPD or PeopleMeter?

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: George Shababb, Richard Marks

Company: KANTAR TNS Malaysia

October 21, 2010

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Companies: Stichting Kijkonderzoek (SKO), GfK

October 21, 2010

Catching up with WEB-TV

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui

Companies: GfK, Stichting Kijkonderzoek (SKO)

October 21, 2010

Reach, medienreichweite, cobertura or couverture?

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Daniel Cuende

Company: Cuende Infometrics

October 21, 2010

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Cassandra Thomas-Smith, Greg Barnett

October 21, 2010