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The connected audience

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

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Authors: Jennie Beck, Rhiannon Griffiths

Abstract:

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate? Using a specific example of single-source integration of web behavioural data and custom survey data, the presenters highlight the challenges and the benefits of bringing audience measurement silos together.

Jennie Beck

Author

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Rhiannon Griffiths

Author

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Citation

Beck and Griffiths (2010a, October 21). The connected audience. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-relationship-between-audience-share-and-audience-appreciation