Back

The connected audience

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Company:

Authors: Jennie Beck, Rhiannon Griffiths

Abstract:

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate? Using a specific example of single-source integration of web behavioural data and custom survey data, the presenters highlight the challenges and the benefits of bringing audience measurement silos together.

Jennie Beck

Author

This is a long description of some author details.

Rhiannon Griffiths

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

 

May 1, 1994

×

Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-television-audience-examined


Research Papers

Audience appreciation and audience size

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

 

June 15, 1979

×

Citation

Barwise, Ehrenberg and Goodhardt (1979a, June 15). Audience appreciation and audience size. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audience-appreciation-and-audience-size


Research Papers

The relationship between audience share and audience appreciation

Catalogue: Radio Research Symposium 1995

Author: Philip Savage

 

July 1, 1995

×

Citation

Savage, P. (1995a, July 01). The relationship between audience share and audience appreciation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-relationship-between-audience-share-and-audience-appreciation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Beck and Griffiths (2010a, October 21). The connected audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-relationship-between-audience-share-and-audience-appreciation