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Catching up with WEB-TV

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Companies: , Stichting Kijkonderzoek (SKO)

Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui

Abstract:

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time shifted viewing accounts for an estimated for less than 10% of average TV viewing time. TAM researchers must start capturing new ways of TV viewing: Time Shifted TV and WEB-TV. This presentation describes measurement and trend results from the Dutch TV market regarding time shifted viewing via the TV set and through the Internet.

Bas de Vos

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Frans Kok

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Liesbeth Nekkers

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Janet Slabbekoorn

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Mariana Irazoqui

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Citation

de Vos, Kok, Nekkers, Slabbekoorn and Irazoqui (2010a, October 21). Catching up with WEB-TV. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/catching-up-with-web-tv