Back

Catching up with WEB-TV

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Companies: , Stichting Kijkonderzoek (SKO)

Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui

Abstract:

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time shifted viewing accounts for an estimated for less than 10% of average TV viewing time. TAM researchers must start capturing new ways of TV viewing: Time Shifted TV and WEB-TV. This presentation describes measurement and trend results from the Dutch TV market regarding time shifted viewing via the TV set and through the Internet.

Bas de Vos

Author

This is a long description of some author details.

Frans Kok

Author

This is a long description of some author details.

Liesbeth Nekkers

Author

This is a long description of some author details.

Janet Slabbekoorn

Author

This is a long description of some author details.

Mariana Irazoqui

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Web interviewing

Catalogue: The Worldwide Internet Seminar 1998

Authors: Richard E. Kottler, Andrew Findlater

 

June 15, 1998

×

Citation

Kottler and Findlater (1998a, June 15). Web interviewing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/web-interviewing


Research Papers

Personal web spaces and social networks

Catalogue: WM3 2007

Authors: Caroline Vogt, Stuart Knapman

Company: Microsoft

June 3, 2007

×

Citation

Vogt and Knapman (2007a, June 03). Personal web spaces and social networks. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/personal-web-spaces-and-social-networks


Research Papers

Web site evaluation and the language of web design

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 15, 2001

×

Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

de Vos, Kok, Nekkers, Slabbekoorn and Irazoqui (2010a, October 21). Catching up with WEB-TV. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-